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wholly bean product family prototype
material: polyethylene/metallocene incorporating Green Film TM biodegradable technology from Maverick Enterprises
fully biodegradable within 9months
printed with water based colours
packaging front
Backside with description and related folded object + instructions
folded objects
packaging labels
value related image analysis
analysing color and form used in pictures illustrating keywords, incorporating related values of the wholly bean brand
sustainable, natural, educated, recycle, simple, healthy, chemical, action (involvement)
logo draft
WHY?
There is more to coffee than being just a drink.
Coffee is not only about caffeine but needs to be seen in its entireness.
Coffee by and waste products are an environmental delict.
Causing awareness of our waste’s potentials.
If we would be aware of all our waste’s potentials we maybe wouldn’t throw away so much stuff so easily…
WHAT?
Putting coffee in another light, presenting it as an “360° experience”.
Making people aware of coffee’s potentials apart from being a nice drink.
Highlighting effective ingredients like antioxidants rather than caffeine.
Focusing on coffee’s benefits on our body, soul and our daily surrounding.
WHEN?
In a personalized flavored, to go time.
In a consumption ecstasy directed by advertised, fashionable, cultural and political structures defining our product’s- and our own values.
HOW?
Coffee derived products visualizing their inner values, their ingredients and uses instead of their outer or superficial values.
Instructional support providing information and concrete material structures for waste collection and re-use possibilities.
Using clear, educated, easy and humorous typographic and pictographic language and sustainable, biodegradable and reusable materials.
WHO?
People that consume goods not only because they taste nice, but like to know what they do to their body. For people that are concerned about their health and the nature’s.
People who buy this coffee, like to know what the product contains, how it is utilized as a whole, how it is useful to them and their environment and where it goes finally.
